DIY eBay Charity Auction


DIY guide to eBay charity auctions

Here is a brief guide to creating your own eBay fundraising auction.

Set Up on eBay
Get Ready to Sell
Price It Right
Pack and Weigh
Write Great Title & Description
Special requirements for charity auctions
Active Content No Longer Permitted in eBay Listings
Promote your item

Your item’s description is the most valuable tool for creating search engine-friendly listings. While your primary goal is to describe the item you are selling to your eBay audience, here are several ways to use your description to its fullest:

  • Create Good Content: Describe your item the best you can and in as much detail as possible. You should include approximately 200 words of visible text in your description, with the most important keyword phrases comprising 5 to 7% of the total. (In 200 words of text, you’ll want to use your keywords 10 to 14 times.) Note that search engines only read a certain amount of information per page, so overdoing your description with non-relevant information isn’t a good strategy.
  • Avoid Keyword Spamming: Do not overuse keywords in an item description as it can reduce the effectiveness of content. Keyword spamming is a violation of eBay policy as well as an irritation to prospective buyers.
  • Use Image Alt Tags: These are keywords associated with the images you use in your listing. If you do your own HTML, be sure to include alt tags. This provides yet another opportunity to optimize keywords or keyword phrases that both describe the image and are consistent with your content.
  • Avoid Hidden Text: Do not add invisible copy; search engines will not read it.